What are Some Social Media Challenges Businesses Face?
Each month, hundreds of millions of people across the United States and billions more around the globe log into at least one of the major social media platforms. Because so many people have integrated social media into their regular routine, these platforms have turned into very powerful marketing platforms for businesses. But that doesn’t mean social media marketing is easy. Businesses of all sizes encounter a variety of challenges when they attempt to market through social media. To help your business avoid or solve these challenges, we want to highlight four right now:
1. Creating a Real Connection
Now that social media has become table stakes for online marketing, it’s not enough for businesses to simply be on these platforms. Instead, they have to give their target audience a compelling reason to connect. One solution to this challenge is to prioritize responding to everyone who comments or reaches out through social media. If you’re worried about not being able to keep up with comments across multiple social media platforms, a social media dashboard can make this task much easier to manage.
2. Putting Together a Comprehensive Strategy
Many businesses create profiles across all the major social media platforms, only to become frustrated when they don’t see these channels driving any results. This generally happens because a business don’t have a comprehensive social media strategy. Without identifying why a business is on social, specific steps to move towards those goals and a way to measure success, the odds of accomplishing anything meaningful are slim. By taking the time to put together a comprehensive strategy, you can maximize the likelihood of your business being able to harness the full potential of social media.
3. Dealing with Changing Algorithms
All of the major social media platforms are in the advertising business. As these platforms grow and become publicly traded companies, they find themselves in a position where they have to drive as much revenue as possible. This leads to algorithms changing, which can leave businesses who relied too heavily on specific tactics in a bind. You can avoid this dilemma by taking a diverse approach to social media marketing and ensuring that you’re keeping up with the latest channels for connecting with your target audience.
4. Finding the Right Tools