Social Media Dashboard | Social Media Management Tool

Most agencies that offer online marketing services to clients understand the importance of social media. Because social media has become such a significant component of most people’s daily online routine, an online marketing strategy is going to be incomplete without a social media component. While social media can be a powerful way to reach a target audience, that doesn’t mean it’s easy. As all the major platforms continue to grow in size and change how they allow businesses to connect with users, it’s important for agencies to keep up with the latest strategies and tactics that actually work. Since this is a topic we’re very interested in and have a lot of hands-on knowledge about, we want to take a look at some of the areas where agencies can best help their clients with social media in 2017: Increasing Organic Reach There was a time when any business that put in the minimum amount of effort with social media could build quite an impressive following and then reap the benefi

Each month, hundreds of millions of people across the United States and billions more around the globe log into at least one of the major social media platforms. Because so many people have integrated social media into their regular routine, these platforms have turned into very powerful marketing platforms for businesses. But that doesn’t mean social media marketing is easy. Businesses of all sizes encounter a variety of challenges when they attempt to market through social media. To help your business avoid or solve these challenges, we want to highlight four right now: 1. Creating a Real Connection Now that social media has become table stakes for online marketing, it’s not enough for businesses to simply be on these platforms. Instead, they have to give their target audience a compelling reason to connect. One solution to this challenge is to prioritize responding to everyone who comments or reaches out through social media. If you’re worried about not being able to k

Social media has become an integral part of the work that many agencies do. One of the challenges that agencies often face as they grow is being able to keep up with posting for all clients across multiple platforms. Because this is something that’s obviously too time-consuming to manage manually and is actually too demanding for many social media tools, it’s vital to find a tool that’s built for the specific needs of an agency. Here are the types of features that are essential for a social media management tool used by agencies: Bulk Scheduling Not having this feature is a deal breaker. When you want to work on social media content for a client, it’s important for a member of your team to be able to sit down and fill up a queue with lots of posts. Not only is this essential for the sake of efficiency, but it’s also very important for being able to take a strategic approach to social media posting. By choosing a tool that makes it a breeze to queue up plenty of posts, an ag