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Showing posts with the label Social Media Management Dashboard

5 Content Types That Can Help Your Business Go Viral

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When used to talk about things that are published online, the word viral refers to content that people consume and are then compelled to share with others. For a business, the benefits of publishing viral content include increased awareness about their brand, more visitors to their website and improved search engine rankings as a result of more people linking to their site. Although there’s no way to guarantee that a specific piece of content will go viral, there are best practices you can follow to maximize your chances of success. So without further ado, here are five viral marketing tips you’ll want to keep in mind: 1. Inspirational Stories about Real People Humans are hardwired to respond to stories. And given how moved we all are by emotion, it’s easy to understand why human interest stories are such a powerful recipe for viral content. What’s great about this specific kind of viral content is it can help create a very positive association with your brand. 2. Quizzes ...

Instagram Management and Like Automation Now Available in the Send Social Media Dashboard

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Every month, half a billion people get on Instagram. Because Instagram is a huge platform that will only continue to grow in 2017 and beyond, Send Social Media is very excited to announce that our Dashboard now supports Instagram. By talking to businesses, marketers and agencies about the type of help they need with their Instagram marketing, we were able to build an excellent set of management and automation features. Since this addition to our platform presents an exciting new opportunity for social media marketing, we want to highlight the best Instagram features that are now available: Inbox The Inbox of our Dashboard brings all your Instagram activity into one convenient location. This makes it super easy to engage with people who are interested in your content. From this single view, you can easily see activity on all of your posts and then expand conversations, repost content or reply to comments. Advanced features available with a single click include translating, ...

What are Some Social Media Challenges Businesses Face?

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Each month, hundreds of millions of people across the United States and billions more around the globe log into at least one of the major social media platforms. Because so many people have integrated social media into their regular routine, these platforms have turned into very powerful marketing platforms for businesses. But that doesn’t mean social media marketing is easy. Businesses of all sizes encounter a variety of challenges when they attempt to market through social media. To help your business avoid or solve these challenges, we want to highlight four right now: 1. Creating a Real Connection Now that social media has become table stakes for online marketing, it’s not enough for businesses to simply be on these platforms. Instead, they have to give their target audience a compelling reason to connect. One solution to this challenge is to prioritize responding to everyone who comments or reaches out through social media. If you’re worried about not being able to k...